• Innovationsgipfel NEWTRITION X, Anuga 2019, Rheinsaal, Congress-Centrum Nord, Cologne
  • Innovationsgipfel NEWTRITION X, Anuga 2019, Rheinsaal, Congress-Centrum Nord, Cologne
  • Innovationsgipfel NEWTRITION X, Anuga 2019, Rheinsaal, Congress-Centrum Nord, Cologne

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Review Newtrition X - Innovation Summit Personalized Nutrition

Consumers are ready for Personalized Nutrition

NEWTRITION X: New insights and technologies make the personalization of food products scalable to the mass market

Cologne, October 2019 - The Anuga in Cologne was the platform for the second Innovation Summit NEWTRITION X., which dealt exclusively with the topic of Personalized Nutrition. Nearly 100 guests from 22 countries followed the invitation of the organizer foodRegio e.V. on October 6 to gather information about new scientific findings and digital solutions and to discuss with industry thought leaders.

In his role as chairman of the focus group Personalized Food at foodRegio e.V., Michael Gusko addressed clear words to the food industry at the beginning of the summit and called for more courage and pioneering spirit. That 73 percent of Germans no longer believe in universal dietary recommendations, is known - as well as the benefits of personalized nutrition. "We do not want to be the first, but not the last, but we are currently the tenor in the industry," said Gusko, Managing Director of GoodMills Innovation.

Prof. Dr. Christian Sina, nutritionist at the University of Lübeck, and Prof. Ahmed El-Sohemy, holder of the Department of Nutrigenomics at the University of Toronto, informed in their lectures about the scientific status quo of personalized nutrition. According to Christian Sina, a study with identical twins impressively shows that they showed completely different blood sugar responses - and thus also weight trends - to the same foods depending on their microbiome. The aim is therefore a stratified diet, which can summarize these differences in clusters and balanced with a type-appropriate diet. Ahmed El-Sohemy explained the influence of genes - not just the way humans metabolize food. "Our genes also determine which foods we choose," the researcher explained using the example of the TAS1R2 gene, which, depending on the variant, ensures that people have a higher craving for sugar. DNA-based nutritional recommendations are a powerful tool to keep people healthy in the long term.

New technologies make personalization possible

André Boorsma, Senior Researcher at the TNO Innovation Network, presented the concept of a digital platform for evidence-based personalized dietary recommendations based on data collection on health status, genetic factors, behavior and personality. These data would then be merged into a digital knowledge hub and processed into recommendations that could be implemented in a third step using tracking technologies, apps, home appliances, food retailers and nutrition experts. Roland Napierala from Miele SmartHome and Michael Haase from PlantJammer presented their cooperation as an example of a digitally networked, personalized concept. The PlantJammer app allows its users to choose recipes based on taste, texture, and refrigerator contents, and combine them with nutritional goals. Their vision: to connect the entire supply chain - intelligent refrigerators and kitchen appliances, personalized cooking and nutrition advice and trade.

Personalized nutrition as a service and customer loyalty instrument

Another example presented by Ignace de Nollin of SmartwithFood, an app provider of the largest Belgian retail group. Consumers today are unsettled about healthy nutrition and ingredients - here it is the trade to understand itself as a service provider to the customer and compass, to inform and to advise personalized. Nick Holzherr, CEO of software provider Whisk at Samsung NEXT, wants to offer seamless and personalized shopping experiences with his solutions. He now sees the time for personalized nutrition based on digital services and advises companies: "If you have ever had an app and it has failed, then try again." See also Dominik Burziwoda Sun, CEO and founder of Perfood, provider of the personalized nutrition program MillionFriends. In the hotly contested food market, personalized nutrition is an effective means of increasing customer lifetime value and long-term customer loyalty. "Personalization is not only healthy, it makes you loyal." Simone K. Frey of Nutrition Hub takes a look at the consumer - for him nutrition and health are more important than ever before, but at the same time growing in times of social media and Dr. med. Google the uncertainty, what are trusted sources and which are not.

Outlook: NEWTRITION X. 2020

Next year, NEWTRITION X will be a platform and source of inspiration for personalized nutrition. As a two-day event, the summit will be supplemented on 16 and 17 September in Lübeck with workshops and panel discussions.

Prof. Björn P. Jacobsen of foodRegio e.V .: "Our goal is to establish the event as a compass in an industry that is currently not only undergoing change, but experiencing a veritable revolution. The consumer takes his diet into his own hands - and is no longer satisfied with 'one size fits all'. Here, the food industry must act to not miss the train. "

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